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Search Engine Rankings in South Africa
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Managing Search Engines
A search engine is a
piece of software that enables users to search through an index or database of
websites that has been created either by people or automatically by software
that crawls through the World Wide Web looking for new websites and indexing
them. A search engine is actually the tool that a website such as Yahoo or
Google employs to enable people to search its index for websites, images, words
or phrases.
Registering your website with search engines such as Google, Yahoo, MSN is relatively easy.
It is often free and is the first thing you should do once a new website has
been launched or an existing one has been re-developed. Registering with search
engines is one of the most effective ways of making it easy for people to find
your website.
What to do
Option 1: You can register your website yourself with search engines. Here is
what to do.
Compose a descriptive sentence (usually up to 25 words) that summarises your
site's content. This sentence should be simple, in plain English, and state the
main contents of the website. For example, if you owned a cardboard box factory
that sold standard sized boxes and also made them to clients' specifications,
you might compose a sentence like this: "XYZ Box Company makes quality cardboard
boxes of every standard size and we can produce boxes to your specifications and
your budget." (23 words)
Identify the most popular search engines that allow you to register your site
with them.
Log on to their sites, locate the online registration form or area and complete
the instructions - and you will probably be asked to use the sentence you
composed in step 1 above.
Many search engine directories, like Yahoo, are organised into categories, and
allow you to register your site in multiple categories. It takes time to
register your website with the most popular search engines and may be a day's
work, but usually it is free.
The search engine owners will check your application and choice of categories
and index the site. This usually takes 2 to 6 weeks.
Option 2: You can pay an organisation to register your website with search
engines. Many companies offer this service. Locate them using a search engine
and select one that offers the best value for money and will register your site
with search engines that are popular with your target audience.
Refer to
www.searchenginewatch.com for further information about search engines and
registering with them. This is a very good reference website, full of
well-written information about search engines.
Making sure that you have done the right job on your website you can
look here for additional information.
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Search engine marketing explained Read more..
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