I thought a search engine always produced the most
relevant results to my queries. Isn’t having a good web
site enough?
Yes and No. Unfortunately, having a good website is not
enough. Why? Search engines look for very specific
information such as: the content (text) and the
underlying code and of the website. If the search engine
doesn’t find what it’s looking for, the search engine
will most often not recognize your site as being
relevant. Search engines must attempt to sort over 30
million domains and, of course, each of these domains
can have dozens of pages. The fact is, search engines
are doing the best they can to return relevant results,
but the fact that they must have criteria by which to
sort these results creates a need for search engine
optimization.
