Web Site Strategies that Work!!
Have you taken a good look at your Web site strategy
recently?
Here are some key questions to help you maximize it's
effectiveness.
How effective are your current strategies, design and content?
Are there clear and measurable business goals and
outcomes behind your Website design, and for each major page
or section? How will you evaluate your success?
Have you defined all the target audiences for the site,
and the "languages" they speak? Do you have compelling
benefit statements, testimonials, case studies?
Does your home page design and content appeal to each of your target
markets and audiences? Does it effectively direct them
to appropriate areas of your site?
How compelling are the "calls to action" on each page?
Is it easy to interact with you?
How can you take your online business to the next level?
Is your site making the best use of available
technologies? How will you stay on top of online
developments in your field? Are all appropriate staff
involved?
Does your content effectively position the expertise
of your business? Are there media or public
relations outlets that you could tap for wider
promotion?
Are you taking full advantage of "real-world"
opportunities to promote your site?
Does your business offer other services or customer
support functions that you could provide online? Are
there further efficiencies that you could achieve?
Review your contact databases and your use of e-mail to
support your marketing. Do you have clear opt-in and
privacy policies?
Do you regularly review your Web traffic reports?
Are there any obvious patterns in your traffic, or the
paths your visitors follow that you could capitalize on,
or need to change?
What are the top exit points from your site? Where are
you losing conversions?
Which external sites link to you? Are these appropriate?
Are you generating sufficient return on investment for
paid online advertising?
Do the search phrases for your site suggest ideas for
new areas of business development?
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