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Business websites
Web design that works |
Business websites
It can be tricky to identify the right levels of
manpower for a web team. Indeed, many organisations
badly underestimate the amount of work required to keep
their sites operating smoothly—they perhaps imagine that
once a website is put live, it magically looks after
itself. As a result, only the barest bones of proper
staffing are put in place.
Fortunately, the problem of defining the number of
people required on a web team is not insurmountable. A
useful device for arriving at a good answer is the
concept of “website scale.” |
Our Services. EPNET Web design:
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Growing a Business Website: Fix the Basics First
Clear content, simple navigation, and answers to
customer questions have the biggest impact on business
value. Advanced technology matters much less.
Here are the biggest issues that led to lost business
value in some of our recent consulting projects:
An e-commerce site lost millions of rands because
overly aggressive homepage promotions made users
distrust the price of any product that was not on sale.
This is a classic example of the importance of
trust-enhancing design in e-commerce.
Rather than offering a unified intranet portal, one big
company's intranet had inconsistent design and used
different systems to manage different areas. As
employees moved around the intranet, the navigation
options and structural appearance changed. Parts of the
intranet looked outdated compared to newer sections,
which made users doubt the accuracy of the older pages'
information. Again, this is a credibility problem --
trust is not just an e-commerce issue.
Potential customers couldn't find a service company's
outlets because the store finder required users to know
the company's name for each location. People who used
other names left the site, wrongly assuming the company
didn't serve their areas.
A content site chased users away with intrusive
advertising that included few relevant ads.
A completely novel Internet offering was lost on most
users, who didn't understand the service, how it worked,
or what it could offer them. Given their vague inklings
about the payoff, users were unwilling to register with
the site. Among other problems, users didn't understand
the site's terminology. |
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Web design South Africa, Web Design Johannesburg, web design Sandton - African web design company
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