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Making websites work: Marketing your website entails finding ways to drive more traffic to your site.
Web design that works |
Marketing your website entails finding ways to drive
more traffic to your site. That traffic ("hits") can
then be turned into sales of products, services, ideas
or information. The first step in increasing traffic is
to optimize your site for the search engines, then list
the site with search engines and directories. But more
is needed because...
...the bad news is...
...registering Your Site with the Search Engines is NOT
ENOUGH!
Although being indexed well on the major search engines
is the most important thing you can do to promote your
Site inexpensively, you must find other effective ways
to promote your site.
When you get a website, you have just created a new
business in a remote location ("somewhere" on the
Internet). Once your website is registered with the
search engines, you generally have the equivalent of a
listing in the White Pages of a small town telephone
book. Good start, but not enough. Sometimes, you’ll get
really good placement with the search engines and that’s
like a small listing in the Yellow Pages. Better, but
still not enough. You’ve got to market your Website just
as if it was a small store on Main Street, Anytown,
Planet Earth (or worse, it’s not even on Main Street).
Although being indexed well on the major search engines
is the most important thing you can do to promote your
Site inexpensively, you must find other effective ways
to promote your site.
So what are some other ways to promote your Website? How
do you make your Site "sticky", i.e. get people to your
site and make them want to stay long enough to buy your
product, service or idea?
Offer something for free: This one is used all over the
Internet and can work well if you can offer a free
product or service related to the product you are
selling. This could be getting people to register for a
drawing to be held periodically for some specific item
or service. Say, a R500 gift certificate awarded
quarterly. This registration process also gives you a
targeted email list for people who will likely be
interested in your product and can create an effective
basis for a banner ad.
However, it doesn't matter what you have for free, if
people still don't know about it, you'll have a hard
time increasing traffic based solely on this strategy.
(Unless you're giving away free trips to Mauritius or
something). So, combine this technique with others, such
as emailing and banner ads to be effective. Also, don't
give away too much so that you fail to convert visitors
to paying customers. Many make this mistake and are
never able to turn a profit.
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Our Services. EPNET Web design:
Internet consultancy
Website design & development
Flash design
Website search engine marketing
Search engine optimisation
Internet research
Website hosting
Domain name registration
Email services
Web design quotes
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Microsoft won the Browser Wars but all of us temporarily
lost something more important: the chance to create a
usable, accessible Web built on common industry
standards. We lost it when designers and developers,
scrambling to keep up with production demands during the
short-lived Internet boom, learned non-standard,
browser-specific ways of creating sites, thus bringing
us to our current pass whose name is obsolescence.
But the obsolescent period of web development is dying
as you read these words, taking countless sites down
with it. If you own, manage, design or build websites,
the bell tolls for you.
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Web design South Africa, Web Design Johannesburg, web design Sandton - African web design company
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