A website is a company asset in today’s business:

In the new digital design age of technology, more and more companies are streamlining their process over the internet and integrating their website into their daily business. As a result, businesses are moving faster than ever before; companies can reach more people in less time, monitor market shifts and trends easily, and reduce the heavy expense of national promotion design costs. With over 185 million people utilizing the internet in the United States and almost one billion worldwide, it is imperative that companies have a functional website that inform users and provide solutions to common questions.

In today’s business world, websites are taking a very different shape. Websites of the past merely display product or service information and provide an avenue for contact. Websites today are many companies’ number one asset and primary brand driver. These websites are specifically designed to enhance the visual experience, streamline business processes (such as sales, promotion, and inquiries), and enhance the corporate brand and identity—not merely display it. Unlike yesterday’s business, websites are now a permanent brand driver. In companies where brand management is a key asset, it is imperative that they use this avenue to capitalize on brand development and use it as a catalyst. Failure to do so will inevitably reduce the perceived brand quality and overall brand perception.

Web page design to enhance Brand Quality:
In order to increase and enhance brand quality, a website must convey the brand driver through a web interface and exceptional experience. Websites are one of the only promotional venues where the customer initiates contact---and does so at very little cost and effort to the company. Since a website can be viewed 24 hours a day, 7 days a week, in the privacy of any home, companies must take advantage of this unique opportunity to engage a potential customer. Just like any form of promotion, a website can leave the user with a positive, negative or indifferent experience. The greater experience had by the end user leaves a lasting impression of the quality of brand.

Corporate web page design is now a fundamental resource that should enhance and increase the brand through 3 key elements: Experience, Functionality, and Design. If the website is not meeting these three criteria, it is a liability. Investing in a brand driven website is investing in a company asset.

Experience, Functionality, and Design --- Defined
Experience is what hooks the user into the site. The goal is to create an environment that conveys the corporate mission and image, and do so in a way that makes a connection with today’s minds. Every company has an attractive story about their product or service. A successful experience will convey the company story and reinforce brand quality while generating interest in the product and service.

Functionality ensures the user will follow an intuitive and methodical structure for how information is found. Websites must serve the simple purpose of displaying information; but each time the information is displayed, it is an opportunity to increase the company’s Brand. A successful brand driven web page must meet the balance between stimulants and informational content — and do so in a methodical and efficient manner.

Design is the strategic union between Experience and Functionality. The web page design process takes into account brand drivers, the corporate or brand experience, while fulfilling the necessities of the Functionality element. Effective site designs are meant to arouse pleasurable aesthetics within the users. This acts as a conduit for the Experience and Functionality.

The Manifestation --- Experience, Functionality, and Design:
While there are numerous programs, software applications, and languages available when constructing a website, Vision Launchers chooses a precise structure to achieve a brand driven website. EPNET combines the visual effects of macromedia flash with the powerful data capabilities of asp. Below is a explanation of how each works within the experience, functionality and design.

A sophisticated technology called Macromedia Flash has laid the ground work to provide the greatest Experience on the web. In essence, flash brings the website alive by allowing motion, sounds, movement and animation to captivate its audience. Flash is undoubtedly the most powerful tool to create an enhanced web experience. Too much flash can become distracting and overbearing, but the ideal amount used in an appropriate way can amplify the user’s experience, giving them an accurate perception of the company’s quality.

Functionality is best served by a powerful data integration language called ASP. This technology allows for complex data to be stored and recalled immediately with ease. ASP allows the website to add powerful functionality such as website searches, easy maintenance, and fast viewing speeds. This allows a dynamic interaction where users can find information effectively and efficiently. Powerful functionality is the driver to relay information to the user while flash enhances the information.

Page design is one of the most crucial elements to the website as it ultimately dictates the relationship between Experience and Functionality. A good interface design will seamlessly integrate the flash to work with ASP so that users’ experience is maximized. Above integrating these two functions, design has the difficult job of creating aesthetic and uniformity within the site. This takes hours of methodical thought and creativity to accomplish, but when this chemistry is reached, a successful site is born.

If a site fails in any one of these three areas, the company suffers from the perception of a weak or ambivalent product, service or brand. Achieving these three elements substantially increases brand experience and perceptive quality. In addition, users are informed and impressed while reinforcing the brand in a positive way.

The website described above is an invaluable asset to a company that yields returns to both brand enhancement and the bottom line.

Get a No Obligation Quote Now -- Click Here