www.epnet-design.co.za
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Where to start and how to write copy for a website
Write a strong statement to get attention.
Do not write about yourself!
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A web design is not just about creativity or technology it is about effective individual communication
The first thought people have when writing the copy for
their website is to write about "who they are" on the home page.
After all when a visitor arrives, you say, if we don't tell them who we are and
what we do then how are they going to be able to evaluate us, you may ask?
People who arrive on your home page do not have the slightest interest, at this
stage, of who you are. They want to know how you are able to assist them. It
is not about you at this stage it is about your visitor and what you are able to
do or offer him or her.
Example a website home page for a Public Relations company
If you have a Public
Relations company (or any other kind of company) and
on your home page appears:
Our vision
Our Mission
Our Values
Guess what, you lost them long before they got to
the "Our Mission" section, (only your
mother may be interested in your vision!)How to write copy that people actually want to read.
If you have a value proposition like:
We Guarantee YOU media coverage!
What can PR do for you?
You are beautiful. Convincing the whole world of
this is our work. |
These propositions directly communicate to your
visitor that you have something to offer them, hold
their attention and encourages them to read more.
Not only encourage them but this kind of value
proposition gives you the focus for your whole
website.
Whatever your proposition is all the
material you write thereafter is radically focused
on proving to the visitor how you are able to
deliver on your statement. Do the exercise and not
only does you website become easy to write but also
provides the web design people a clear understanding
of how to develop the website from a visual point of
view.
Use your principal homepage headline to communicate
your site's underlying value proposition.
This is job one. When first-time visitors arrive at
your site, they have a purpose in mind. They are
looking for something. The job of your principal
headline is to communicate quickly and clearly the
primary value proposition of your site.
That is to say, you need to let people know what
your site is about, and why it is better than all
the competing sites that offer similar products or
services. So stay focused. Understand what your
market is looking for. Communicate your promise and
value quickly and clearly.
Use some short introductory text to clarify and
expand on your headline
Not every value proposition can be communicated
completely in 12 words or less. You may be able to
get close. But if you have a business that offers a
number of different product or service categories,
you are better off keeping your headline simple, and
then using some short introductory text to expand on
your message and clarify.
Place this text directly beneath your headline, so
there is a natural flow from one to the other. Don't
make your readers have to search for this clarifying
copy.
Finally
you should be aware that creating effective website
copy is the single, most important factor that will
make the difference between your success and failure
online.
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 Marketing and developing websites
Our web design services
Graphic Designers Africa If you need not only a
compelling and attractive looking website but also a
productive one this is where Epnet Web Design can help.
We are totally committed to the success of your project
and understand the importance of good service,
efficiency, productivity and are open 24/7/365!". Our
professional development & design team of consultants
are made up of highly trained staff, including ISP
service providers, project managers, graphic designers,
website developers, web designers, programmers,
copywriters and search engine optimisation experts we
also provide web hosting we are Internet consultants and
SEO marketing consultants in South Africa.
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Successful web sites
Marketing your web site is always the driving factor in everything we do at EPNET not only Internet marketing but looking for ways to add exciting features and bringing in new ideas and promotions that will make your web site work hard for your business. We also host your web site and track your site pages giving you reporting facilities and daily reports on the people visiting. We are the only ones that can instantly identify where a visitor is coming from not only by country but usually by region and town providing a lot more marketing information than others who may tell you what make of web browser your visitors use (huh that's helpful?).
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