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Search engine keywords
Do you want to know how to attract more website traffic to your site?
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Keywords explained
Keywords are the words and phrases
that potential customers type into
the search engines when they are
looking for products and services.
The best keywords are those that
potential customers type in a lot
when they are searching but that
competitors don't use.
One of the simplest ways to improve
your site's placement in the search
engine results is to work on the
keyword density on your page.
If a particular keyword has a higher
density on your web page, then the
likelihood of your page obtaining a
better search engine ranking
increases.
After you have collected your list
of keywords, do NOT simply dump
those keywords into a senseless list
on your web page. I've seen some
websites do this in an attempt to
influence search engine listings.
This may not work with all search
engines. Some of the engines attempt
to be smart when processing keywords
and if it sees keywords occurring
together in a senseless sequence, it
may penalise your website.
Instead, try to form sentences that
use those keywords. If you are a
good writer, you may have to kill
some of those good habits you
previously used in writing
documents: for example, many good
writers have an aversion to
repeating a particular word too
often, choosing instead to use
alternative terms that mean the same
thing. This makes for a more
pleasant reading, but it will not
help you get your site listed with a
top rank in search engine results
for that particular keyword.
For instance, if you want your page
to have a high ranking when someone
searches for the phrase "search
engine ranking", keep repeating the
phrase "search engine ranking" in
your document instead of
substituting with pronouns like "it"
and the like. Do likewise for the
other keywords that you want a high
density on the page. You'll of
course have to use your discretion
with this, or your page will be
unpleasant to read.
Overture is a Web search advertising company, acquired by Yahoo! in 2003. Although most people have never heard of Overture, anyone who searches for anything on Yahoo! or MSN is using Overture without knowing it.
Below is a list of keywords
surrounding the phrase "web design"
extracted from Overture.
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Overture results for key words for the phrase "web design" |
The best most frequently used phrase is not "web design" it is in fact "web site design" |
If you are building a web design business web site the best phrase you can use is "web site design"
and if you use this term throughout your website you are sure to get high rankings, right? Not necessarily.
If you enter this phrase into Google the resulting
number of competitive pages for this phrase is 898
million pages! You will certainly have a problem as your
competition is too high for any new web site to appear
on the first three pages of Google.
You must find and target a smaller segment of the market
and try to dominate that. It is better to have 10
visitors a day of which 8 people will buy from you than
try to compete any other way. After all it is not the
number of visitors that count it is the number of
visitors that buy from you that counts. |
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