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EPNET Design is a full service Johannesburg South African web
design agency. Web design is the design of web pages, websites
and web applications using HTML, CSS, images, and other media. Here are some of the design concepts we have produced:
Web design is in contrast with web development, which includes
web server configuration, writing web applications and server
security. EPNET provide all necessary design solutions including
graphic design, page
and content design, digital design, information design, banner
design and web development.
Tips for web site content writing and usable design techniques
Online businesses need to reflect the concept that "Content is
King" in the design, marketing, and writing of their web sites
to truly be successful.
At EPNET Design, we always ask these 3 questions to online
business professionals to see if they really understand the
design concept of "Content is King." We find that if they cannot answer
these 3 questions immediately, then that gives us a clearer idea
of how prepared the client is to be online.
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- Why should I visit your web site?
- Why should I return to your web site?
- What separates you from your competition?
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The "Why" concept to design: Why should I visit your web site (without spending any money)? |
The number
one reason people visit web sites is for information. Thus, if you
provide information for people such as free marketing tips, a how-to
section, consumer advice or tips for buying your product or service, you have given a
benefit for visiting your site.
The tips for buying your product or service is particularly beneficial
because you are helping your potential customers with usable design
content to make the best decision
they can. It shows that you are thinking of your customers ("Let me help
you make the best purchase for your budget"), not yourself ("Buy my
stuff because I'm the best").
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Return design elements: Why should I return to your web site? |
People
usually won't buy from you until they visit your site 4-5 times. So you
should give people a reason to return to your site. Updating product or
service information, timely how-to tips, or an upgraded software demo
are good reasons for people to return to your site or maybe even
bookmark it.
This question on information design also indicates web marketing savvy.
Pepsi Cola does not show the same commercial year after year after year
because people will get bored with the same commercial. Nor should
anyone show the exact same web site month after month after month. A
modern design technique for a site should be to update at least every 1
to 3 months, even if the changes are minimal. (Search engines
re-index/re-catalogue changed web pages regularly.)
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Unique design
and content proposition: What separates you from your competition? |
Unique
proposition design
guidelines we expect to
hear from this question is a company's unique selling proposition (USP) and try to design
or market the site based on this. We are usually amazed when people tell
that they are the *best* at something but cannot back it up with
customer testimonials or data. We also get many potential clients that
have no unique selling proposition.
We often hear the "best customer service" and the "lowest prices"
together. From our standpoint, if you want to hire a really talented
customer service staff, you have to pay them well. That will affect your
overhead and, thus, your prices. Also, we have found that the lowest
prices rarely get the best quality content or design solutions.
Online businesses who can answer these questions immediately do
extremely well on the web because they are giving people reasons to come
and return to their sites. They show that they are willing to re-design
and listen to their visitors and adapt their site to help their visitors
get what they want.
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Modern design techniques: Presenting clear and thoughtful information represents your bottom line. |
- If your message is not expressed in a fresh, invigorating style,
the content design impact will be limited, and may hurt your image.
- Creative design, if your site lacks innovative marketing
strategy, it will not perform to your expectations.
- Usability design, without a simple, navigational hierarchy,
visitors will become discouraged and leave.
- Interface design, if accessibility standards are not followed,
people with disabilities may not be able to experience your site.
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Targeted design marketing creativity in page design, content design and
search engine optimisation |
The use of
creativity on a business website and to get a visitor to pay attention to a company brand design is to be
able to develop the right website brand image and to attract the right target market to your website.
Take a simple TV advertisement aimed at promising to make your teeth whiter for a
toothpaste commercial, you are really not interested in the
advertisement unless you have discoloured teeth right? The same applies
for a motor car, you are really not interested in the commercial unless
you are looking to buy a car, this applies for any commercial or
advertisement.
Yes and that is how EPNET website information design strategy appeals to
the right target market, if you are interested in telecommunications,
nutrition, beauty products or cosmetics you will easily find, recognise and read the contents
of the website that you are interested in.
With the EPNET web interface design strategy we develop a website
specifically for the right target market. We then research the search engine
keywords that people are using to find similar sites to only attract
specific people that are interested in the product or service of a web
site that we create. This strategy we call Targeted Design. It is about profitable design to make your website a profitable company asset.
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| Interface design: |
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The art of
interface design is still evolving. You can see beautiful, innovative
sites that properly communicate their message as well as poorly
constructed designs exhibiting every design flaw imaginable.
Content design, writing for web sites is also new. Reading from a
monitor is more difficult than reading from paper. Hyperlinks provide a
nonlinear experience that can quickly send your reader elsewhere.
To get your message across, your content must be focused, easy to read,
and logically constructed. It must also express ideas and design
guidelines that will hook people's attention while properly conveying
your intent.
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| Google design
guidelines |
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Create a
useful, information-rich site, and write pages that clearly and
accurately describe your content.
Try to use text instead of images to display important names, content,
or links. The Google crawler doesn't recognize text contained in images.
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| On the subject of design and content |
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Google advice
to web site owners on the subject of design and content guidelines
How can I design or create a Google-friendly site?
Things to do
Google design guidelines provide general design, technical, and quality
guidelines. Below are more detailed tips for creating a Google-friendly
site.
Give visitors the information they're looking for
Provide high-quality content on your pages, especially your homepage.
This is the single most important thing to do. If your pages contain
useful information, their content will attract many visitors and entice
webmasters to link to your site. In creating a helpful, information-rich
design, write pages that clearly and accurately describe your topic.
Think about the words users would type to find your pages and include
those words on your site.
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| Doing business online and design technologies in South Africa |
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Are you
finding the whole idea of information design and commonly-employed
design practices, development and getting your
business online confusing and just a little bit daunting?
Read more on doing business online..
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| Information design
and building a website in SA. A Guide on how to Grow Your Business Online
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You may have thought about a Web site for your business. And, to a certain
extent, you have already reached the conclusion that your business needs one.
But, the reasons for a Web site and the real benefits that it can bring to your
business may still be vague or unclear. Read
more on growing you business online..
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| Brand driven web page design and building a company business asset |
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A website is a company asset in today’s business. In the new digital design age of
technology, more and more companies are streamlining their process over the
internet and integrating their website into their daily business. As a result,
businesses are moving faster than ever before; companies can reach more people
in less time, monitor market shifts and trends easily, and reduce the heavy
expense of
national promotion design costs.
Read more on the new digital design age..
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How a well designed website succeeds EPNET's guideline design strategy |
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Web Design and Website Design
Maintenance. Our philosophy is to develop
concise, functional, professional and search
engine friendly websites for clients.
Read more on the three factors to design success...
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Web solutions and design
for profitable websites |
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For further information contact Gordon Barker Internet Strategist co.za design4 |
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