Short for ‘Logotype’ . A set of characters and/or
graphic elements forming a unique entity to distinguish
a company/product/individual from its competition. A
logo is a symbol that makes the company easily
recognizable. It serves as the graphic element of a
trademark or brand.
Luminance
See also Colour Value
Link
Sometimes called hyperlink. A link is object on the web
page. When visitor of a web site click with the mouse on
that object then user is taken to another web page where
the link is pointing to. Different types of links are:
text links, graphic links, java links, form links and
some other which are not very important.
link farm
A 'link farm' is a page with an excessive number of
hyperlinks.
Unless links are grouped into clear categories (that
allow a user to focus on a specific section of the
screen) this can result in 'navigation overload'. A user
is forced to read every link to find the information
they are seeking.
Link farms are often used to ensure a site is completely
indexed by search engines. In this instance the 'farm
will link to all or key pages within the site. A well
constructed sitemap serves the same purpose.
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